The 2025 NRA Show, North America’s largest and most influential restaurant industry trade show, wrapped up on Tuesday, May 20, at McCormick Place in Chicago. With over 2,200 exhibitors and tens of thousands of attendees, the event was nothing short of electric.
Since the opening day, MenuSifu's booths in both the main hall (#6666) and Lakeside Center has drawn nonstop crowds, attracting close to 10,000 visitors for live demos, tech trials, and on-site interactions.
This year, MenuSifu brought its strongest lineup ever to the show, featuring its full product line and a future-ready, immersive booth experience across two locations.
The team went into “live mode” a full week before the show: refining booth layout, rehearsing product demos, and perfecting every touchpoint to ensure a smooth, high-quality experience for every visitor.
The MenuSifu booth featured two core experience zones: one for beverage shops and one for full-service restaurants.
Both booths demonstrate our technological depth and innovative capabilities across different business models.
We unveiled our Beverage Shop Solution 2.0, a fully integrated system powered by MenuSifu’s POS.
The system is connected to automated beverage-making equipment and real-time data analytics.
It streamlines every step, from ordering, labeling, and drink preparation to pickup and verification, significantly boosting output speed while cutting labor costs. The demo became a fan favorite and a major attraction.
MenuSifu also introduced two major new products:
These tools expand our capabilities in dine-in environments, providing restaurants with more adaptable and efficient service options.
Located at the Lakeside Center, MenuSifu showcased the strength of its expanding ecosystem through a “platform + partners” strategy display.
Alongside sub-brands WEFOOD Platform and EZ Capital, and strategic partner The Restaurateur (餐饮家),
the exhibit highlighted MenuSifu’s holistic vision for the Asian restaurant industry.
This triad—tech, media, and finance—demonstrated how MenuSifu is helping to shape the future of the industry beyond POS systems, creating a collaborative and empowering environment for Asian restaurant brands.
As a key extension of this strategy, MenuSifu co-hosted the The Restaurateur Awards on May 17 as a premier sponsor, celebrating outstanding Chinese restaurant brands across North America.
On May 19, MenuSifu co-hosted the “Taste of Asia – Chicago Edition” conference alongside the NRA Show.
The event gathered nearly 100 founders, investors, and tech leaders for six expert-led panels on scaling Asian restaurant businesses in the U.S.
MenuSifu Co-founder Yu Li delivered a keynote sharing data-driven insights and practical strategies for the future of the foodservice industry.
To cap off the day, MenuSifu hosted a private Lake Michigan yacht dinner, bringing together top voices in the industry for meaningful connection and celebration.
On the final day, the MenuSifu team gathered in front of the NRA brand wall for a celebratory group photo, marking the close of a successful, high-impact four-day run.
The 2025 NRA Show may be over, but for MenuSifu, this is only the beginning.
With innovation at our core and a full-ecosystem approach to supporting restaurants, we are committed to helping every operator run smarter, grow faster, and go further.
Want to learn more about MenuSifu’s one-stop restaurant solutions or schedule a personalized demo?
Call us at 212-966-5888. We're here to help power your restaurant's next chapter.
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www.menusifu.comContact number: 1(212) 966-5888Technical Support: 1(888) 809-8867E-mail: info@menusifu.comCopyright 2013 - 2025 | Powered by MenuSifu | All Rights Reserved.
