Last Friday, the 7th annual Taste of Asia U.S - North American Asian Food & Restaurant Industry Conference, proudly presented by MenuSifu, wrapped up with great success.
As one of North America’s most influential Asian restaurant industry events,
the conference attracted more than 800 industry leaders, ranging across the restaurant, supply chain, technology, legal, and investment sectors.
The event highlighted how digital transformation and automation are rapidly advancing the Asian dining scene across the continent.
Attendees explored emerging trends, growth opportunities, and innovative solutions shaping the industry’s future.
During the conference, MenuSifu Co-Founder Yu Li shared insights on one of North America’s fastest-growing segments: Bubble tea and specialty beverage shops.
According to MenuSifu’s latest market data:
"The U.S. beverage market—especially bubble tea—has experienced double-digit growth in recent years,
with roughly 8,000 shops currently operating nationwide.
The potential is huge—with projections of up to 50,000 stores, rivaling the size of the coffee shop market."
Looking ahead, Yu Li predicted that in the next decade:"Two or three dominant brands will emerge to lead the industry."
The driving force behind this growth? Automation.
To help beverage brands capitalize on this opportunity, MenuSifu launched its new Beverage Shop Automation Solution 2.0,
an integrated platform that combines an all-in-one smart POS system, fully automated beverage machines, and a powerful data analytics suite.
This solution significantly improves operational efficiency, reduces labor costs, and enables brands to build scalable, standardized operations.
The announcement generated strong interest from summit attendees, with many experts agreeing that this innovation could transform the competitive landscape of the beverage shop industry.
Throughout the conference, industry experts covered a wide range of topics:
One standout session featured MenuSifu EZ Capital Director Yefei, who introduced a groundbreaking financial service designed for Asian restaurant owners:
"Securing business loans can be a frustrating and slow process for many Chinese restaurant owners.
MenuSifu EZ Capital simplifies this with intelligent loan-matching, helping restaurants access funding quickly—whether for expansion, investment, or upgrades."
Fully integrated into MenuSifu’s smart restaurant management platform,
EZ Capital not only offers flexible and convenient loan services but also matches funding solutions precisely to each restaurant’s unique needs.
Whether expanding a chain or upgrading equipment, EZ Capital helps operators seize new opportunities with ease.
By leveraging MenuSifu’s advanced data analytics, EZ Capital also ensures accurate credit assessments and effective use of capital, empowering restaurants to drive long-term growth.
Throughout the day, keynote speeches and expert panels were met with enthusiastic applause.
Many attendees commented: “This was one of the most valuable industry summits we’ve attended in years!”
In the first-floor expo hall, the tasting area drew long lines of curious attendees,
while many operators visited the MenuSifu product showcase to explore the latest in restaurant technology.
Featured products included:
Restaurant owners and operators were eager to experience these innovations firsthand and learn how they can enhance efficiency and customer service.
MenuSifu’s product specialists engaged with attendees throughout the day, answering questions and offering expert insights.
The 2025 Taste of Asia NYC Conference concluded with great success, generating widespread buzz across the industry.
Many partners who couldn’t attend expressed their excitement on social media and are already looking forward to the next conference in Seattle.
MenuSifu remains committed to empowering Asian restaurant businesses
through cutting-edge technology, innovative financial solutions, and strategic partnerships, helping brands thrive in an increasingly digital and competitive landscape.
We welcome more Asian restaurant operators to join us on this exciting journey, embracing innovation, seizing opportunities, and shaping the future of the industry together!
Contact us now to secure a spot for the next conference!
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