Based in New York, Yomie's Yogurt is a fast-growing yogurt and beverage brand known for freshly made yogurt paired with purple rice, mango pomelo sago, and other creative drinks. In just a few years, the brand expanded to five locations across the city.
Rapid growth, however, brought new challenges.
Founder Jenny realized that traditional discount-based promotions were not enough to build real loyalty. Repeat visits were inconsistent, and customer relationships were weak. At the same time, as more locations opened, tracking stored value and spending across stores became increasingly complex. Manual reconciliation was slow and prone to errors, creating operational friction for a growing chain.
Yomie's Yogurt needed more than a promotion tool—it needed a membership and fund management system built for scale.
That's when they partnered with MenuSifu.
MenuSifu implemented a customized E-Card stored value program, encouraging guests to prepay and use balance over time. One card works across all locations, increasing average ticket size while locking in repeat visits.
E-Cards can be added to Apple Wallet, automatically popping up when customers are near a store. The system also sends balance reminders via SMS, bringing guests back naturally. During holidays and birthdays, digital gift cards became a popular choice—driving organic brand sharing and referrals.
Behind the scenes, the system automatically tracks where funds are loaded and spent, generating clear settlement reports for each location. This eliminated manual accounting and avoided store-to-store disputes, making multi-location management simple and transparent.
Beyond technology, MenuSifu provided 1-on-1 marketing support, helping Yomie's Yogurt design recharge incentives, run membership campaigns, and optimize Yelp and Google reviews. Within a short time, Yomie's Yogurt built a community of thousands of highly engaged members in one of the most competitive dessert markets in the U.S.
The impact was immediate:
As Jenny shared: "MenuSifu's system and support give me the confidence and foundation to open more stores."
By transforming traffic into loyalty, Yomie's Yogurt turned every line into long-term value—and built a scalable growth engine powered by MenuSifu.
