Founded in Chengdu, Shu Shia is a young, fast-rising tea brand built on the philosophy of "natural, healthy, pure, and high-quality." In 2025, Shu Shia officially entered the U.S. market and opened its first store in the Bay Area. The response was immediate—long lines, strong social buzz, and a steady flow of young customers.
Opening hot is exciting. Sustaining that momentum is the real challenge.
As traffic surged, peak-hour lines grew quickly and front counter pressure intensified. The team needed to move fast without compromising the customer experience. At the same time, they were clear-eyed about one thing: going viral is not the same as building a brand. Without a strong retention engine, early hype can fade.
Shu Shia needed a system that could handle volume and build loyalty.
They partnered with MenuSifu to implement a complete smart tea solution.
With POS, QR ordering, and Kiosk self-ordering all connected, customers naturally split across channels, easing front counter congestion and keeping drink production organized and predictable. Different ordering habits are supported without slowing down the flow.
During checkout, the system naturally guides customers to join the membership program, with points and rewards automatically applied. Every order becomes an opportunity to build a long-term relationship, not just complete a transaction.
MenuSifu also provided online ordering, SMS campaigns, and marketing support, helping Shu Shia run promotions, launch campaigns, and stay connected with customers beyond the store—driving repeat visits instead of one-time traffic.
With this system in place, Shu Shia built a complete growth loop:
As Xinyi, partner of the Bay Area location, shared: "MenuSifu's system helped us manage the surge from day one—front counter ordering, kiosk self-ordering, and online orders are all unified in one platform. The system is stable enough to handle peak volume, and the multiple ordering options are perfect for a tea brand like ours."
Shu Shia brought modern Chinese tea culture to the Bay Area. And MenuSifu helps turn that excitement into sustainable, scalable growth.
