Mizuya Asian Cuisine
Japanese Cuisine
Boston, MA
Online Ordering, Mealkeyway, Loyalty, Delivery Integration
Results
Bring more regulars

Mizuya Cuisine: Turning First-Time Guests into Regulars with Loyalty and Smart Marketing

Located in Massachusetts, Mizuya Asian Cuisine is co-founded by owner Angela and a team of experienced sushi chefs. Angela has spent over 20 years in the restaurant industry, growing up in a family-run restaurant and later working in Japanese dining. When she opened Mizuya in 2021, she chose MenuSifu from day one—and has never looked back.

"Many POS companies approached me, but MenuSifu is the one I will not switch from," Angela shared. For her, it's not just about the system—it's about responsiveness, support, and trust.

What truly transformed Mizuya's customer retention was the combination of loyalty points, online ordering promotion, and in-store review activation.

With MenuSifu's loyalty points system, Mizuya turned occasional visits into consistent habits. Angela noticed a clear change: "Some customers now come three times a week, and they've kept that pattern for over a year. Before, they only came once every one or two weeks."

Instead of relying on heavy discounts, the points program created a sense of progression and reward—giving customers a reason to return again and again.

At the same time, MenuSifu helped Mizuya promote online ordering with new customer offers, first-order incentives, and SMS reminders. This made it easier for new guests to place their second order, strengthening long-term engagement.

Angela confirmed: "Our online orders have definitely increased."

To further amplify visibility, MenuSifu also provided Google Review table stands and QR signage, encouraging dine-in guests to leave reviews immediately after their meal. As a result, Mizuya saw a steady increase in positive reviews—boosting local visibility and credibility.

"Reviews have gone up a lot recently," Angela said.

Beyond tools, Angela consistently highlighted the MenuSifu support team:

  • Fast responses in group chat
  • Ongoing marketing ideas and campaign planning
  • Help with posters, promotions, and messaging
  • A dedicated assistant who actively follows up

"If I ever say business is slow and ask for ideas, your team always tries to help," she shared.

For Angela, MenuSifu doesn't just provide software—it saves time, reduces mental load, and fills the marketing gap that small business owners often struggle with.

By combining loyalty points, online ordering, and review activation, Mizuya Cuisine is turning one-time visitors into regulars—and building a customer base that keeps coming back.

MenuSifu is the system behind that growth.