Yomie's Rice X Yogurt

MenuSifu’s Smart Membership & Chain Management Suite: E-Card + POS + Kiosk + Online Ordering + Loyalty System

Yomie’s Rice X Yogurt is a New York–based yogurt drink brand known for its signature blend of freshly made yogurt with purple rice and tropical favorites like mango pomelo sago. In just a few years, Yomie’s has expanded to five locations across the city, earning the nickname “The King of Long Lines” among young customers who are willing to queue up for their drinks.

Challenges Encountered

As the brand scaled from a single shop to a small chain, owner Jenny faced two pressing issues:

‍Membership retention challenges: Traditional loyalty programs relied heavily on discounts, which failed to build true customer loyalty and made it difficult to drive consistent repeat purchases.‍
Complex chain-wide management: Balancing stored value, redemptions, and accounting across multiple locations became increasingly inefficient. Manual reconciliation was time-consuming and often led to errors or disputes.

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Our Integrated Solution

MenuSifu provided Yomie’s with a customized smart membership and financial management system designed to strengthen loyalty, streamline chain operations, and sustain growth.

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E-Card Stored Value System

Customers preload funds and then spend seamlessly across all Yomie’s locations with one card. This not only increases average ticket size but also guarantees repeat visits.

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Smart Reminders & Engagement

E-Cards can be added directly to Apple Wallet, triggering automatic pop-ups when customers are near a store. The system also sends SMS and email balance reminders, encouraging repeat purchases. For birthdays and holidays, digital gift cards have become a popular gifting option—fueling organic word-of-mouth and brand expansion.

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Automated Settlement & Reporting

MenuSifu’s back-end automatically tracks where each recharge and redemption occurred, generating accurate settlement reports for every store. This eliminated manual reconciliation headaches and reduced internal disputes.

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End-to-End Operational Support

From top-up promotions and “Members’ Day” campaigns to Yelp/Google review management, MenuSifu’s dedicated support team worked side-by-side with Jenny. Within months, Yomie’s had built a loyal base of more than 1,000 high-value members in one of the most competitive beverage markets in the U.S.

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Proven Results

With MenuSifu’s system, Yomie’s has achieved multiple “sold-out” member days, consistently boosted ticket size through stored value programs, and maintained efficient, stable operations while expanding across New York City.

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