Shu Shia is a young and energetic milk tea brand based in Chengdu, celebrated for its commitment to fresh, healthy, and low-calorie beverages. As a fast-growing concept attracting bubble tea lovers of all ages, Shu Shia quickly became a local favorite. However, with this popularity came operational challenges, especially during their grand opening period when the store faced an overwhelming surge of orders and foot traffic.
During the launch phase, the store experienced long wait times, operational bottlenecks, and rising pressure on staff due to high order volume. To maintain service quality, Shu Shia had to increase staffing and urgently upgrade its entire operational infrastructure.
The primary challenges included:
POS + Kiosk + Online Ordering + Central Dashboard
To support Shu Shia through their high-growth phase, MenuSifu deployed its complete bubble tea solution suite—designed specifically for fast-paced, high-volume drink businesses.
Shu Shia now offers customers a flexible mix of counter ordering, self-service kiosk ordering, and online ordering via website and QR code. These channels are fully integrated into MenuSifu’s system, enabling fast, efficient service with minimal wait times—crucial for bubble tea shops where customization is key.
“With MenuSifu, we no longer worry about rush hour chaos. Orders flow in from multiple sources, but the system organizes everything in one dashboard—making it incredibly easy to manage, even during peak times.”
Whether customers order in-store or online, all tickets are synced into one centralized dashboard. This real-time integration helps Shu Shia’s team fulfill orders quickly and accurately while avoiding confusion or duplication.
“Even with constant foot traffic and online orders coming in at the same time, our team can stay focused and organized. The system is stable, reliable, and very easy to train staff on.”
Shu Shia leverages MenuSifu’s data-driven reporting to track performance across key metrics. Their team can instantly view top-selling items, peak sales hours, and daily revenue from any mobile device—empowering them to make smarter, faster business decisions.
“Being able to see our sales breakdown in real time—on mobile—is incredibly helpful. It gives us the power to optimize operations and marketing based on facts, not just gut feelings.”
To preserve the in-store experience during rush periods, Shu Shia uses MenuSifu’s order limit feature to automatically pause online ordering during critical peak hours.
“Auto-closing online orders during peak times has helped us balance walk-in traffic and delivery demands. And now, with more staff and tech upgrades, we’ve reopened online ordering at full capacity—with confidence.”
MenuSifu’s solution also includes customer loyalty programs, real-time reporting, mobile compatibility, and back-office support tools—all connected in one seamless system.
“MenuSifu’s bubble tea solution covers everything we need: ordering, payments, promotions, data, and more. It’s exactly what fast-moving brands like ours require.”
Thanks to MenuSifu’s end-to-end support, Shu Shia has transformed its store operations from reactive to proactive. During its busiest times, the store maintains high throughput without compromising service quality or accuracy. Most importantly, the team can focus on customer experience and brand building, knowing their technology backbone is strong.
Beyond technology, Shu Shia appreciates the hands-on support and responsiveness of the MenuSifu team—especially during the launch period.
“MenuSifu didn’t just provide software—they showed up. Their team helped us troubleshoot in person and even worked with us to build features tailored to our shop’s needs. That kind of partnership is rare and invaluable.”