JOBSUMMARY

A fast-growing data-driven softwarecompany that provides an intelligent dining and ordering system forfull-service restaurants seeks an experienced and highly qualified Sales andMarketing Strategist who has a demonstrated background in Master’s degree in Marketing, Advertising, Media and Communication, or aclosely related field. Candidates shouldhave at least 2 years of demonstratedexperience in creating and optimizing marketing content, including high-quality brochures, presentations, videos, and infographicstailored to investors and prospective customers.

JOB REQUIREMENTS

To apply for thisposition, you must meet the following criteria:

●       Master’s degree in Marketing,Advertising, Media and Communication, or a closely related field;

●       At lease 2 years of demonstratedexperience in creating and optimizing marketing content, including high-qualitybrochures, presentations, videos, and infographics tailored to investors andprospective customers;

●       Demonstrated ability in market research, industry analysis, dataanalytics, corporate strategy or related areas;

●       Demonstrated experience in digital marketing, preparing marketingproposals, creating marketing contents, surveying customers, and researchconsumer trends;

●       Demonstrated ability in conducting A/B testing, tracking campaignperformance, and analyzing data to refinestrategies, delivering measurable results and enhancing overall marketing effectiveness.

●       Demonstrated experience with data maintaining and tracking usingspreadsheet tools and software, such as Microsoft Excel, vlookups and pivottables;

●       Demonstrated ability to work effectively in a team environmentwith all levels of staff/management within the organization;

●       Familiar and knowledgeable with AWS data analytics, cloudcomputing, Salesforce systems, POS systems and payment services products;

●       Knowledge of digital media platforms: Google Analytics, Google TagManager, display tactics, streaming video tactics, paid and organic searchstrategies, social media strategies;

●       Willingness to work flexible hours including evenings andweekends.

JOB DUTIES

●       Conduct research on consumeropinions and marketing and sales strategies implemented by the company’s majorcompetitors, such as Toast, TouchBistro Restaurant POS, LightSpeed Restaurant,etc.;

●       Define and search new businessopportunities and identify new product trend; 

●       Collect and analyze data on customermapping and segmentation, preferences, needs, and buying habits to identifypotential customers and potential markets and factors affecting product demandsand customer retention;

●       Use data-driven decision-making andsound business judgment to run sales tests and lead market intelligenceefforts;

●       Develop and implement marketing andselling strategies and ensure that the marketing results meet the company’sobjectives and expectations;

●       Localize marketing content to fitcultural preferences while keeping core brand messages consistent globally;

●       Collect, clean and analyze marketingdata, maintain company data, and propose solutions to meet business needs;

●       Coordinate new product launchprojects, including product launch strategies planning and development, budgetand risk management, and product launch performance assessment;

●       Create, communicate, and executeintegrated marketing campaigns by employing a mix of creative tactics,including multi-channel digital programs, content, email templates, webinar,search engine optimization, account-based marketing, social media, events,advertising, and direct mail;

●       Use new marketing techniques andsales tactics to improve the company’s marketing and sales performance; 

●       Measure the effectiveness ofmarketing campaigns and sales performances, as well as strategically refine themarketing and selling tactics for enhancing the performance;

●       Coordinate or participate inpromotional activities or trade shows to market products or services.

Job Type: Full-Time

Education Requirement:  Master’s degree in Marketing,Advertising, Media and Communication, or a closely related field

Job Requirements: At lease 2 years of demonstrated experience in creating and optimizingmarketing content, including high-quality brochures, presentations, videos, andinfographics tailored to investors and prospective customers

AnnualSalary:$156,894.00

To beconsidered, please send cover letter and resume to: HR(recruitment@menusifu.com)

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