Generation Alpha, born between 2011 and 2024, the first citizens of the 21st century, are quietly reshaping the world. Some haven't even met the world yet, prompting the question: Is it too early to start paying attention to Generation Alpha?
However, a recent survey report reveals a surprising fact: Generation Alpha is becoming an emerging force, and their purchasing power has already transformed many households.
Today, "North American Restaurant Data" reveals how the preferences of this new generation will disrupt the future of the restaurant industry!
Generation Alpha is set to reach 200 million people by 2025, according to a staggering number from Australia's McCrindle Research report. Globally, the growth of this generation will be primarily driven by populous countries such as China, India, and Nigeria. The oldest members of Generation Alpha have begun to enter their teens, where they will start making purchasing decisions and forming unique preferences. This trend will have profound effects on future markets, bringing limitless business opportunities.
Parents of Generation Alpha mostly belong to the millennial generation, and their choices regarding food have become a top priority in daily life. Moreover, technology and the internet are closely intertwined with them. According to our research, over 50% of Generation Alpha is already loyal fans of YouTube and TikTok under parental supervision. Generation Alpha has unique tastes, eager to try various exotic dishes and foods similar to what their parents enjoy.
Therefore, we cannot look at children's menus through traditional lenses; it has far exceeded the realm of buttered bread and plain fried chicken. The key to enhancing the appeal of children's menus in the future may involve incorporating more global flavors, plant-based foods, and cutting-edge sauces and seasonings.
To attract families to your restaurant, consider creating a unique children's menu! Here are some suggestions to make your restaurant more appealing to modern parents and children: