Why playing the ‘right’ background music increases sales
Restaurants that play a carefully selected mix of music reflecting its culture can increase sales by more than 9 percent, according to a five-month study conducted in 2016 by researchers at HUI Research, using Soundtrack Your Brand's curation model and streaming platform. [...]
Delivery: Will it drive sales or gobble up profits?
By Christopher Sebes, president, Xenial (formerly known as Heartland Commerce). There certainly has been a lot of buzz around delivery. Take, for example, the recent news about YUM — parent company of Pizza Hut, KFC and Taco Bell — investing $200 million in Grubhub to help the company [...]
McDonald’s to Acquire Tech Company Dynamic Yield
McDonald’s, eager to leverage its size to gain an advantage in the competitive fast-food market, on Monday said it plans to acquire Dynamic Yield, a personalization and decision logic technology firm based in New York and Tel Aviv. The deal is valued [...]
Tech innovations leaving restaurateurs wondering how to upgrade without starting over
Technology innovations dominated much of the show floor this week at the National Restaurant Association Show in Chicago, and while interesting, they also presented a challenge to foodservice operators, who have already invested in point-of-sale systems and other IT infrastructure. Many were [...]
Intelligent digital communications changing the world: Are you ready for it?
Drive-thru and other types of restaurant digital signage are getting smarter nearly by the second, which could trigger customer connection opportunities for restaurant operators.Personalized messages and real-time situational response to customers' needs is rapidly approaching with the aid of artificial intelligence and [...]
Pressure is mounting on food delivery app DoorDash to change its controversial tipping policy
For a moment, it seemed like the food delivery app DoorDash would get away largely unscathed over allegations that it was pocketing its workers’ tips. Now, with an official investigation and a tech worker boycott, there’s a growing problem for the company [...]